FAQs

About The Course

How long will I have access to the material?

Access to the program materials is provided for the duration of the course only, not permanently.

Once your course or subscription period ends, access to the program materials — including the hypnosis audios — is removed.
Any one-to-one sessions included in your program must also be booked within the course period. If they are not booked during that time, they will expire and cannot be carried forward.

If you’re on a subscription, you’ll have access while your subscription remains active.
If you’re starting with a free trial, access will last for the duration of that trial. If the trial ends and payment is processed, you’ll then continue to have access for the full course period.

The reason the program works this way is because it’s designed to be completed within a defined period of time, where all of the different supports and resources work together.

During the course you’ll have access to:

• The hypnosis audio sessions
• The course videos and guidance
• Daily email support
• 7x24Hr Message / WhatsApp support (*as defined in the instructions)
• Any one-to-one sessions included in your program

These elements are not designed to be used separately or spread out over long periods of time. They are designed to work together, helping you build momentum and make meaningful changes while you’re actively engaged in the process.

For this reason, any one-to-one sessions included in your program must be booked within the course period. They cannot be carried forward or booked after the program has finished, because their purpose is to support you while you’re actively working through the program.

Think of the program as a structured process rather than a library of materials. The hypnosis audios, the coaching, the support messages and emails, and the structure all reinforce each other.

That’s what makes this program different from simply downloading a set of recordings and trying to figure things out on your own.

And throughout this entire time, you’ll be supported every step of the way.

Your coach, Clem, will be there to guide you, answer your questions, provide encouragement, and help you overcome any obstacles you encounter.

You’re not expected to do this alone.

You’ll have support the entire way.

What happens when the program ends? Do I lose access to the materials?

Are there any additional costs after I sign up?

How much time do I need to dedicate to the program?

Why do I listen to the same audio(s) for several days in a row?

You’ll notice that many of the hypnosis audios are repeated over several days — often around a week.

This is done deliberately, and it’s based on how the brain actually learns and absorbs new information.

When we hear something once, we might understand it intellectually. But understanding something once doesn’t usually change behaviour. For behaviour to change, the brain needs to receive the same information multiple times.

Think about learning any skill.

Whether it’s driving a car, playing an instrument, or learning a sport — repetition is what allows the skill to move from conscious effort to automatic behaviour.

At first you have to think about what you’re doing.

But with repetition, the brain gradually moves that information into the subconscious, where it becomes more natural and automatic.

That’s exactly what we’re doing with these audios.

The first time you listen, the information will usually grab your attention because it’s presented in a way you may not have heard before. Even if the idea itself isn’t completely new, the way it’s explained will often make you think about it differently.

That curiosity and attention are important — because attention is what allows the brain to start learning something new.

Then, by repeating the audio over several days, that information becomes more familiar. And as it becomes familiar, it begins to move deeper into the subconscious part of the mind where habits and behaviours are formed.

Something else worth knowing is that your subconscious mind doesn’t get bored.

Boredom usually happens when the conscious mind feels it already understands the material. But the subconscious mind isn’t judging or analysing the information — it’s simply experiencing it and absorbing the patterns.

So even if part of you feels familiar with the material after a few listens, the repetition is still doing its job.

Another reason we repeat the audios is because your state of mind changes from day to day.

Some days you’ll listen with full attention.

Other days you might be tired, distracted, stressed, or thinking about other things.

That’s completely normal.

Listening across several days means the information reaches your mind in different mental states, which actually helps it integrate more fully.

Over the course of about a week, the key ideas have usually had enough exposure to become much more embedded.

After that, we move on to the next piece of the program.

You can listen to the audios actively (sitting quietly and focusing on them) or passively (while relaxing, walking, or doing something calm). Both approaches work well.

The important thing is simply to keep exposing your mind to the material and allowing the repetition to do its work.

Over time, you’ll notice that some of the ideas and behaviours begin to feel more natural — sometimes without you even realising when the shift happened.

That’s the subconscious learning process in action.

Why is repetition so important in this program?

Repetition is one of the most powerful ways the brain learns and changes behaviour.

Your mind receives and stores information mainly through images and sensations — in other words, through what you picture in your mind and how that picture makes you feel.

For example, if I say:

“Don’t think of a blue elephant.”

Most people instantly picture one.

Even if you’ve never thought about a blue elephant before, your mind quickly creates the image.

Now something remarkable happens inside the brain.

To hold that image in memory, tiny connections between brain cells — called neurons — actually link together. You can think of it like a small electrical connection forming in the brain.

In other words, just by imagining something, a physical change occurs in your brain.

That’s quite extraordinary when you think about it.

Even if the image only appears for a moment, the brain has already created a small connection to hold that memory.

You don’t need to fully understand the science behind it to appreciate how powerful this is. Scientists studying the brain and the deeper layers of physics often describe these tiny changes as happening at an incredibly small scale — sometimes referred to as the quantum level.

The important point is simple:

What you imagine actually changes the structure of your brain.

You can experience this for yourself right now.

Take a moment and imagine that you’ve just won the lottery.

Picture it clearly.

Most people instantly notice two things happen.

First, the mind creates an image — perhaps checking the ticket, hearing the announcement, or imagining what life might look like.

Second, a feeling appears almost immediately — excitement, happiness, or a little rush of energy.

Nothing has actually happened in the real world… but the image created a feeling.

That’s how the mind represents both memories and future possibilities — through images and sensations.

Now imagine thinking about that blue elephant again tomorrow… and again the day after that.

Each time you picture it, those neural connections strengthen.

What begins as a tiny connection between two neurons starts to widen and strengthen, eventually forming what scientists call a neural pathway — almost like a small bridge between brain cells.

The more often that pathway is used, the stronger it becomes.

For example, if you kept imagining a blue elephant every day for a while, something funny might happen. One evening you might be watching a nature programme on the BBC and see a herd of elephants walking across the screen.

And for a split second — just for an instant — your mind might briefly expect one of them to be blue.

Of course it won’t be… but that tiny moment will draw your attention to their colour — it tells you something interesting.

Your brain had built such a strong association with the image of a blue elephant that it briefly expected to see it.

That’s how powerful repetition can be.

The more often a thought, image, or behaviour is repeated, the stronger the neural pathway becomes — and the more natural that thought or behaviour begins to feel.

And that is exactly how habits are formed.

At first something requires conscious effort.

But with repetition, the brain strengthens those neural pathways until the behaviour becomes automatic.

You no longer have to think about it — you simply do it.

This is why repetition is such an important part of the program.

Each time you listen to the hypnosis audios, your brain is receiving the same ideas, images, and sensations around food, control, and success.

Every repetition strengthens those pathways.

Over time, those pathways become strong enough that healthier behaviours start to feel more natural and automatic.

It’s also worth noticing where your focus goes.

If someone begins this program while constantly imagining past failures or expecting things not to work, the mind can begin strengthening those pathways too.

So if you ever notice that happening, simply bring your focus back to where you’re going — not where you’ve been.

Your brain is always building pathways based on what you repeatedly imagine and focus on.

This program uses repetition to help your brain build stronger pathways around control, confidence, and healthier habits with food.

And over time, those pathways make the new behaviour easier — and eventually automatic.

Why do I need to keep weighing myself?

Is this program suitable for people with specific dietary restrictions or health conditions?

Should I listen to the audios actively or passively?

Why does the program focus so much on consistency?

One of the most important things to understand about the brain and body is that they learn from patterns.

Your brain is constantly trying to recognise patterns in your environment so it can predict what is going to happen next and respond efficiently.

The clearer the pattern is, the easier it becomes for your body to adapt.

For example, if you go to bed at roughly the same time each night, your body gradually learns that pattern. After a while you may begin to feel sleepy around that time automatically.

Your body has learned the rhythm.

Eating behaviour works in a very similar way.

When food arrives at consistent times, and digestion is allowed to complete between meals, your body begins to recognise the pattern and adjust accordingly.

But when eating happens randomly — sometimes early, sometimes late, sometimes with snacks in between — the brain has a harder time predicting what’s happening.

When the pattern is unclear, the body tends to behave more cautiously.

This is why the program places such a strong emphasis on structure and consistency.

Consistency does not mean perfection.

It simply means creating a clear pattern that your body can recognise and learn from.

That pattern includes things like:

• having a defined eating window
• allowing your body time to digest between meals
• listening to the audios regularly
• repeating the same behaviours often enough for the brain to learn them

There is also another important point here.

For the program to work well, it needs to become part of your daily routine.

In other words, it’s not something to squeeze in at the end of the day if you happen to have a few spare minutes, or something you try to fit around everything else that is happening.

Instead, it’s helpful to make the program part of your day from the beginning.

When something becomes part of your routine, it becomes much easier to stay consistent with it.

It stops feeling like something you should do, and instead becomes something you simply do.

That’s where consistency really comes from.

When you give the program a clear place in your day, the repetition becomes easier, the structure becomes clearer, and your brain begins to recognise the pattern much more quickly.

And once the brain recognises that pattern, the changes you’re working toward start to feel much more natural.

That’s why consistency is such a central part of the program.

Consistency is what turns a good idea into a habit — and habits are what change your life.

What if I miss a day or fall behind in the program?

This is a very common question.

Life happens. People get busy. Work becomes demanding, children need attention, travel comes up, you're down with flu, or you simply have a day where your routine gets disrupted.

So if you miss a day — or even a couple of days — the most important thing to know is this:

Don’t worry, and don’t try to catch up by doubling up on the work.

Just continue from where you are and keep going.

This program is not about perfection. It’s about progression.

The most important thing is that you recognise and acknowledge the effort you are making when you are engaged with the program. That consistency — even when it isn’t perfect — is what produces the change.

You are taking in new information each time you listen to the audios or engage with the material, and that information gradually builds over time.

The program has also been designed with this reality in mind.

In most cases, the same audio is repeated across several days. This means that if you miss a day here or there, you are not missing critical information that suddenly disappears.

Those small gaps are naturally absorbed within the structure of the program.

If the program delivered completely new material every single day, then missing a day might mean losing something important. But the repetition built into the program ensures that occasional missed days do not derail your progress.

What matters most is what you do when you are engaged.

So if you miss a day, simply return to the program the next day and continue.

Another important point is this:

If something comes up and you find yourself struggling, confused, or falling behind, please reach out and send a message.

Sometimes when we feel we’ve made a mistake or slipped up, our instinct is to withdraw or stay quiet because we feel embarrassed or disappointed.

But that’s exactly the moment when communication is most helpful.

That’s why Clem makes himself available through the messaging system.

You don’t have to wait until the next day or until the problem becomes bigger. If something feels important in the moment, send the message. Day or night, just send it.

You may not always receive a response immediately, but you will receive one.

The important thing is that it's sent — now you're free to let the stress, worry or simple concern go, knowing that it will be resolved.

The key is simply to stay connected to the process.

Progress comes from continuing the journey — not from doing everything perfectly.

Weight Loss Has Stopped - Why?

1. I was losing weight quickly at the start — why has it stopped?

2. My weight loss has slowed down — is something wrong?

3. I’m “mostly” following the plan but the scale isn’t moving.

4. I’ve started the program but weight loss hasn’t happened yet.

5. The scale hasn’t moved. Should I stop weighing myself?

I actually recommend the opposite.

Keep weighing yourself.

The scale is not there to judge you — it’s there to give you information.

Think of it as data.

When you weigh yourself regularly, you create a record of your journey. Over time, those numbers tell a story.

Very often that story looks like this:
• a few weeks of little movement
• then a sudden drop
• then another pause
• then another drop

It reveals how your body is a biological entity. It feels and anticipates. It contains inherent knowledge and even wisdom. It is "the body-mind" and it works with you.

The graph becomes a record of how you've been working "with it". And how it is responding to that relationship.

If you stop weighing yourself, you lose that information.

I encourage people to start weighing themselves early in the program for exactly this reason — so that when the weight loss happens, you can actually see the journey on a graph.

Another interesting thing you may notice is that sometimes the scale stays very steady.

Your weight might not go down, but it also doesn’t go up.

That’s actually quite unusual, because body weight normally fluctuates quite a lot from day to day depending on things like hydration, digestion, sleep, and stress.

So if your weight is holding steady for a period of time, that can sometimes mean your body is in a holding pattern.

It’s almost as if your body is waiting to see whether the new pattern you’re creating is reliable and safe before it decides to release more weight.

Once it recognises that the pattern is consistent, it often begins releasing weight again.

Something else I’ve noticed over the years is that these plateaus sometimes occur during periods of stress — particularly when feelings are being suppressed or held in rather than expressed.

When that happens, the body can behave as if it needs to conserve energy. In a sense, it may “hold onto” weight or energy because it senses that something isn’t quite settled yet. From a biological perspective, if the brain perceives stress or unresolved tension, it can become a little more cautious about burning energy that might be needed if a fight-or-flight response were required.

That doesn’t mean anything is wrong — it simply means your body may be responding to more than just food.

This is another reason why the program also focuses on expression, awareness, and listening to the audios, not just eating patterns.

So keep recording the data.
Don’t internalise the numbers — just observe them.

Over time, those numbers will tell the story of your journey.

6. I feel frustrated when the scale doesn’t change.

7. I'm half way through and weight loss has stopped - what should I do?

First — this is important.

If your weight has stopped, your body is not failing you.

It’s doing exactly what you’ve trained it to do.

Your brain doesn’t judge weight gain as bad or weight loss as good.

It doesn’t think like that.

It simply learns from your behaviour.

So if, over the years, your pattern has been:
• eating regularly
• snacking between meals
• periods of overeating
• maintaining your weight
• or gradually gaining weight

Then your brain has learned something very clearly:

“Maintaining or gaining weight is important. This is normal. This is what we do.”

Not because you wanted that…

But because that’s the behaviour you repeated.

And your brain’s job — which hasn’t changed in thousands of years — is to keep you alive and safe.

That usually means:

Store energy when it’s available. Don’t let it go too easily.

So when you now decide you want to lose weight, your brain doesn’t automatically switch over.

It keeps running the old pattern until you give it a clear reason to change.

⸻

So what does a plateau actually mean?

A plateau is your body saying:

“I understand this pattern… and I can maintain your weight here.”

Your body has become efficient at your current routine.

So if nothing changes, nothing changes.

⸻

This is where most people get stuck

They keep doing the same things and hope the weight will start moving again.

Or they are:
• “mostly” sticking to the plan
• “mostly” avoiding snacks
• “mostly” being consistent

And that level of “mostly” is often enough to maintain your current weight, but not enough to reduce it.

⸻

So what do you do?

You need to change the message you are sending to your body.

Not by thinking differently.

By behaving differently — clearly and consistently.

⸻

1. Turn “mostly” into “always” (for now)

Be very clear with your structure:
• clear eating window
• no snacking between meals
• consistent routine every day

This is how your brain begins to recognise:

“We are no longer maintaining weight. We are now reducing weight.”

⸻

2. Increase the signal

If your body has adapted to your current routine, you may need to make the change more noticeable.

That might mean:
• slightly increasing your non-eating time
• reducing how much you are eating
• reducing carbohydrate-heavy foods for a short period

Not forever.

Just enough to make the message clear.

⸻

Think of it this way

Right now, you are not just trying to lose weight.

You are trying to teach your body something new.

And your body doesn’t learn from what you want.

It learns from what you do repeatedly.

So if the behaviour is unclear or inconsistent, your body stays where it is.

But when the behaviour becomes clear and repeated, your body begins to respond.

⸻

Go back to the fundamentals

This is also a good time to tighten the basics:
• slow your eating down
• eat more mindfully
• feel full on less food

Go back to Program Preparation Video #1 and refresh that.

⸻

Final point

This doesn’t need to be extreme forever.

But it may need to be clearer than it currently is.

So for the next couple of weeks:
• increase your commitment
• tighten your structure
• step slightly outside your comfort zone

And then observe what happens.

⸻

Your body is always responding.
Make sure it’s responding to the right message.

Additional Questions People Often Ask During Weight Loss

Why do my clothes feel looser even though the scale hasn’t moved?

Why does snacking stop fat burning?

Why does my body sometimes hold weight before releasing it?

Why do I sometimes feel hungrier when I first start eating less often?

Why do I sometimes lose several pounds after weeks where nothing happened?

Why does it often become easier not to eat once I extend my non-eating window?

This is one of the most interesting things people experience when they begin following a structured eating routine.

At first, the idea of going longer without food can seem difficult.

But many people discover something surprising:

After a few days, it actually becomes easier not to eat.

Sometimes people even say they are less hungry than they expected.

The reason for this has a lot to do with what your brain is focusing on.

Your brain can’t focus on digestion and hunger at the same time. It usually focuses on one or the other.

When you eat food, your body begins digestion. During digestion, your brain directs energy toward processing the food you’ve eaten.

During this time, hunger signals are usually reduced because the body is busy working on digestion.

But when you are used to eating frequently — meals and snacks throughout the day — your brain becomes conditioned to expect food regularly.

When digestion finishes, the brain quickly shifts its focus to looking for the next meal, and hunger signals appear again.

This is why people who snack frequently often feel hungry quite often.

When you introduce a clear eating window and a clear non-eating time, your brain quickly learns a new rhythm.

Instead of constantly switching between eating and looking for food, it begins recognising:

“This is the time we eat… and this is the time we don’t.”

As your brain learns this pattern, hunger signals usually become less frequent and less intense.

In fact, many people notice that once they pass the first few days, the longer non-eating window becomes surprisingly comfortable.

Something else important happens as well.

When the body recognises that food reliably arrives during your eating window, it becomes less anxious about conserving energy. This allows your metabolism to behave more normally.

For this reason, it’s important to keep your eating window clear and consistent.

I often encourage people to eat at both ends of their eating window — at the beginning and again near the end.

This helps your body recognise the pattern clearly:

Eating begins here… and digestion begins after this.

Sometimes people find they could go longer without eating and are tempted to push the window further.

But I usually recommend not doing that.

The goal here isn’t to see how long you can go without food.

The goal is to create a clear and predictable pattern that your body can recognise and trust.

Consistency is what teaches your brain and body how to respond.

Trying to push the limits all the time usually creates inconsistency, and inconsistency makes it harder for the body to understand the pattern.

So the key is not doing the maximum you can manage.

The key is doing the same healthy structure consistently.

That’s what produces the long-term result.

Hypnos: Problems with listening

Why do I have to wait 7 days to get access to each module?

Why do I have to listen to the same hypnos for a week?

So this is a common question that I get, because most weeks there is at least one hypnosis audio that is repeated daily. And it might feel like you've got the information after listening to it once or twice.

So why do you have to keep on listening to it for seven days (which is the recommendation)?

The reason is simply because how your brain receives information.

The purpose of the hypnos is not to inform you in the same way as if you're listening to a podcast. You can listen to the hypnos actively, or passively, as I explained in the “How to listen to Hypnosis Audios” video. But my recommendation, is as much as possible, I want you to listen actively.

The conversational hypnosis technique used for the hypnosis, allows you to just dive straight in and listen without any big orientation or preparation. And in order to make the information stick in your brain, I've made the information deliberately interesting, visual, intriguing – presented in a way that you may not have considered, or heard before.

This is how you get information to stick.

It's very difficult to get new information into your brain, because your brain already knows, what it knows. And when you present new information, on a topic that your brain is already familiar with, your brain resists receiving that information.

So when you listen to the hypnotises audios the first time, I’m looking to stimulate your brain into going “ooh, that’s interesting.. I never thought of it that way”. So the information stimulates your brain at the conscious, or analytical level.

When you listen to hypnosis audio again the second time, you get a similar reaction about a different piece of information on that audio. Because your interest was triggered by certain images are information on your first listen, it didn't quite catch other images or information. However these are more likely to be detected on the second and even third listen.

But once you're into day four, day five and so on, your conscious mind is less stimulated by this new information. Because the new information is beginning to become familiar. And through repeated listening your brain accepts this information into the deeper part of your mind. It starts to get into your long-term memory, the subconscious part of your mind. This is where information is absorbed, and change in behaviour occurs automatically. So you could say the first half of the week is about taking the information in consciously, and the second half of the week, is where you're taking the information in subconsciously.

This is what is required to help your brain receive new information.

If you only listen to the Hypnos once or twice, or even three times. Your brain will still be stimulated, but this will be the conscious, or analytical part of your brain. This is the short term memory part. This is not the part that really changes a behaviour.

For example you already know consciously enlarged Ley what you need to eat what you should or shouldn't do, but the deep part of you the subconscious emotional part is what has been driving your behaviour up to now.

This is where we need the new information to reside.

Influencing your behaviour and desire at the deep emotional level.

What if I keep falling asleep while listening to the hypnos?

If you are falling asleep when listening to the hypnos - constantly or frequently. There are predominantly two reasons for this.

Tiredness
The first is that you are tired. It may be you are very busy, and you're always active whether that's with work activities. family responsibilities, house chores. That you're using a lot of energy to get through your day. So when you do manage to settle down and chill put for 30 minutes, you're gone – that's it you fall asleep. In this case you need to look at the space that you're giving this program in your daily life. Ask yourself are you preparing yourself to get the best from the program?

For example if you started a new job, or you were beginning a part-time university course, and if you kept falling asleep while at work or while you're trying to study for your course, what would you do? Immediately you’d recognise that something needs to change in order to be successful.

You might look at your sleeping patterns. Are you going to bed late at night, are you getting up very early in the morning. Are you doing both? How is the quality of your sleep? What can you do to make sure you are adequately rested so that you can be at your best during the day?

So if you're sleeping pattern is not as effective as it should be, then your body will let you know by making you sleep anytime you sit down to relax. Don’t fight this. Understand it and take steps to resolve it.

Focus & Concentration
The second reason why you might keep falling asleep by listening to the hypnosis, is that you're having difficulty focusing or concentrating on the material. There can be a few reasons for this. One reason could be, that you are not proficient with the skill of actively listening. Now if you still don't understand what that means, go back and watch the open "How to Listen to Hypnosis Audios "video, because I go into great detail to explain it there.

Another reason is that you may genuinely have issues with focus and concentration. You may be someone who struggles to listen, or take information in. Because that information is competing with your thoughts, or overthinking tendency. This can be a result of stress or an anxiety, or maybe there's something on your mind that you're worrying about. If this is the case, then keep practising listening actively to the material.

Don't worry if you're issues with focus and concentration seem to be preventing you from taking all the information in. By constantly actively listening to the material, using imagery and sensation, as I describe in the "How to Listen to Hypnosis Audios "video, you are exercising and developing a psychological muscle that you don't normally use. By repeating this exercise you will notice a dramatic change in your effective listening ability as the weeks progress.

A benefit of this, is that you will find you also improve your ability to listen to people around you, and your ability to take in information generally in work or for educational purposes. Another huge benefit is that by learning to focus outward and receive new information, you also learn to reduce your overthinking, which also improves your stress levels, any anxiety that you might have, and you may even find your sleep patterns and your quality of sleep improves.

Listening is a real skill, that no one really teaches us. So if we don't pick up that skill naturally, or learn it in our environment as we grow up, then we never learn that skill, and we never develop that part that psychological tool.

So if focus and concentration are genuine issues, listening to hypnosis audios regularly, and this is important - by putting extra effort into listening actively twice a day, you will find a dramatic increase in your ability to listen within a few weeks.

So really anytime you sit down to listen to the hypnos, for lets say 20-30mins, and you can’t stay awake. Then this is a real sign that something needs your attention.

Remember, you don't have to lie down or assume a meditative position, you can just sit down on a standard chair at a desk or kitchen table and just listen for 30 minutes. If this is the case, and while you are working to resolve your sleeping pattern, or working to enhance your concentration and focus skills, remember you can also listen to these audios ‘passively’, while you are doing other activities. Such as while you're going for a walk during lunchtime or in the evening, or if you're doing some housework. And a lot of people listen to these hypnos also while driving, just like they're listening to a podcast.

So ‘passive listening’ is an option, and an alternative. It can help to enhance the listening experience and simply get the information into your brain. But listening listening ‘actively’ is the most effective way to create change. So keep working on this.

Watch the Video below which explains how to set yourself up to get the most from your hypnosis session 👇

What if I struggle to listen to the hypnos twice a day?

How Does Hypnosis Work?

Do I need to be ‘susceptible’ to hypnosis?

How does hypnosis work?

Is hypnosis completely safe?

How can hypnosis change eating habits and eating addictions?

Hypnosis is the fastest and most effective way to eliminate or change unwanted habits and behaviours. All bad habits are emotional, they are not logical. Logically you are aware of the negative effects of continuing to eat so much chocolate or junk food or constantly picking or grazing. How they effect your self-esteem, your confidence, and of course your weight and physical health. But emotionally, you just want what you want. So you have it… simple!

When you don’t want junk food or don’t have that desire to constantly eat, then food is not a problem, because you are not depriving yourself. You can only deprive yourself of something that you want… you cannot deprive yourself of something that you do not want! When you do not want chocolate, or junk food, you avoid the cravings and the feelings of deprivation.

Hypnosis changes your habit or addiction at the ‘want’ level. No ‘want’ means no craving!

In the past, when you tried to stop your ‘bad habit’, all you really did is stop giving yourself what you wanted. This is not very effective. I always say that at the emotional level, you are just like a child. Have you ever noticed that when you refuse to give your child that treat that they want, how they develop a singular focus (and often an accompanying tantrum) that will not stop until they finally get what they want? You are the same. The more you don’t give yourself what you (know you) want – the more you crave it!

Not wanting the chocolate or the food is a very different experience than what you may have encountered previously when you just wouldn’t allow yourself to have it, and you relied on distraction or willpower. Staying busy, going to the gym each day, whatever it took.

Why do we have bad habits?
Smoking causes cancer, heart attacks, and stroke and generally shortens both your life and your quality of life. Chocolate and junk food make you gain weight. In fact, you refer to habits as ‘bad’ because you are very aware of their destructive consequences. So why do you still engage in such behaviours?

The answer is centred around how your mind is organised.

For example, if you think of your mind as having two parts: a logical part and an emotional part. It is the emotional part that directs your behaviour, the logical part tends to just criticize that behaviour, but doesn’t alter it. Hence, knowing that eating junk food will cause you to gain weight and make you unhappy does not stop you from eating junk food, instead, it seems to just provide you with an excuse to beat yourself up about the chocolate bar that you just had… after you just had it!

The emotional part of your mind creates the desire to eat chocolate, or smoke, or drink alcohol, but the desire to not do it also exists. In the end, what you do reflects your strongest desire. Put simply, you behave the way you do because your feelings for wanting to do it are stronger than your feelings for not wanting to do it.

How can hypnosis help?
Hypnosis can change how you feel about the habit or behaviour. Hypnosis involves influencing the emotional part of your mind to make your feelings for not wanting to do something become much stronger than your feelings for wanting to do it. That’s it!

When you don’t want the chocolate or the junk food, you are not depriving yourself – so you avoid the cravings and feelings of deprivation. This is very different from what you’ve experienced in the past when you just stopped!

(Watch the "Conscious v Subconscious" video above for more detail about how this works.)